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New York might be sorely lacking London's monarchy-sponsored sheep-based PR stunts, but we're about to get another one of its retail chains (which is probably more sanitary, anyway.) Britain-based Accessorize is bringing its well-priced jewelry and bags to New York with two openings in the next two months.
On October 28, the chain will debut at 329 Bleecker Street, a corner location at Christopher about a block south of the beginning of Marc Jacobsville. (Head to Ephemeral New York for a nice little history of the building, which is at least two centuries old.) And on November 18, it'll open a 500-square-foot second outpost at 1 Union Square West at 14th Street. Diesel currently occupies that address, but we suspect it's not getting booted—500 square feet sounds too small to take up the entire Diesel space.
Accessorize started out selling only the two most British of accessories, scarves and cumberbunds, but now it produces 1,500 new styles every season. WWD summarizes some price points using the current exchange rate: "A statement necklace made of diamanté and metal discs is 20 pounds, or $32; an all-over sparkle clutch is 30 pounds, or $47, and a bouclé Baker Boy cap is 19 pounds, or $30." In other words, it's in that Urban Outfitters comfort zone—more expensive than Forever 21 but cheaper than Topshop.
· British Chain Accessorize Arrives in U.S. [WWD, subscription req'd]
· Three ways of looking at 329 Bleecker Street [Ephemeral New York