clock menu more-arrow no yes mobile

Filed under:

Tommy on Bleecker Less Exquisitely Dangerous Than Advertised

Image via <a href=";utm_medium=feed&amp;utm_campaign=Feed%3A+TheShophound+%28The+Shophound%29&am
Image via

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Tommy Hilfiger boutique on Bleecker Street is a thing of the past. It's been replaced with Tommy, the brand's younger, hipper line, which announced its impending arrival in September with a sign promising to bring "the tiniest undercurrent of exquisite danger" (among other things) to Bleecker and Charles. Sadly, according to the Shophound, it's neither particularly dangerous nor particularly exquisite.

The store's interior has gone from dark and old-fashioned to bright and modern, with office supplies like Post-It notes and rubber bands as design accents. "It's not as bad as it sounds, just, a little... weird," opines the Shophound, who thinks the entire project is an improvement. The new merchandise sounds pleasant—J.Crewish basics at J.Crewish prices—but the lack of price tags sounds highly irritating. It's not that the clothing isn't tagged: It's just marked with notes directing you to the nearest salesperson, which seems awfully inefficient if you're just looking for jeans.
· Hilfiger Completes Transformation To TOMMY [The Shophound]
· Expect Undercurrents of Exquisite Danger at the Tommy Boutique [Racked NY]


375 Bleecker Street, New York NY