Through October 20, Gap will take your dirty, ripped old jeans and, in exchange, give your 30% off (40% off for Facebook fans) a new pair of their 1969 denim. The deal has a philanthropic aim; the old pairs will be recycled into home insulation, adding up in energy savings for those who receive the chunks of chopped jeans.
With only nine more days to go in the campaign, we wondered how many customers were giving up their precious worn-in pants, so we wandered by the Gap at 6th Avenue and West 48th Street, which keeps its donation bins right in the window.
There's not mounds of donations as we had hoped, but it's just delicious to see what denim brands are being chucked; we spotted 7 For All Mankind, Eddie Bauer and AG Adriano Goldschmied already in the bins. Gap isn't exactly flashing around the unwanted pairs, but their tags are easy enough to see.
Got a ratty old pair that would do better stuffed into the walls of someone's house? Stop by any Gap through October 20 to take advantage of the trade-off.
· Gap Will Recycle Your Old Jeans and Give Your 30% Off New Ones [Racked National]