clock menu more-arrow no yes

Filed under:

Barneys Co-op Brooklyn Introduces Itself to the Neighbors

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Spotted at the incoming Barneys Co-op on Atlantic Avenue this weekend: Serious, permanent Barneys lettering, done in classic black and white and affixed above the front door. Also spotted: A group of teenagers in front of the store having a loud conversation about who was going to shop there. Finally one of them said, "Uh, rich people?" and they all laughed and kept moving.

Meanwhile, postcards announcing the Co-op's imminent arrival have appeared in mailboxes around the city, and in at least some Cobble Hill-adjacent neighborhoods, the Barneys Co-op catalog arrived with a hot pink sticker shouting, "HELLO Brooklyn!"

All of this advertising raises a key question: Will there be a line when the store opens? We're guessing Barneys shoppers are a little more jaded than, say, Trader Joe's fans, who can always be counted on to show up for free cookies on opening day. Then again, limited-edition anniversary goods might just beat free food.
· Barneys Co-op Brooklyn Mans Up with Mannequins [Racked NY]
· 16 Barneys Brooklyn Pieces [Racked NY]
· Co-op Watch [Racked NY]
· Live at the Trader Joe's Brooklyn Opening: Rainy Day Doesn't Deter Diehard Shoppers [Racked NY]

Barneys Co-op - Brooklyn

194 Atlantic Avenue, Brooklyn, NY 11201 Visit Website

Barneys Co-op Brooklyn

194 Atlantic Avenue, Brooklyn NY