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Spotted at the incoming Barneys Co-op on Atlantic Avenue this weekend: Serious, permanent Barneys lettering, done in classic black and white and affixed above the front door. Also spotted: A group of teenagers in front of the store having a loud conversation about who was going to shop there. Finally one of them said, "Uh, rich people?" and they all laughed and kept moving.
Meanwhile, postcards announcing the Co-op's imminent arrival have appeared in mailboxes around the city, and in at least some Cobble Hill-adjacent neighborhoods, the Barneys Co-op catalog arrived with a hot pink sticker shouting, "HELLO Brooklyn!"
All of this advertising raises a key question: Will there be a line when the store opens? We're guessing Barneys shoppers are a little more jaded than, say, Trader Joe's fans, who can always be counted on to show up for free cookies on opening day. Then again, limited-edition anniversary goods might just beat free food.
· Barneys Co-op Brooklyn Mans Up with Mannequins [Racked NY]
· 16 Barneys Brooklyn Pieces [Racked NY]
· Co-op Watch [Racked NY]
· Live at the Trader Joe's Brooklyn Opening: Rainy Day Doesn't Deter Diehard Shoppers [Racked NY]