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Last year, Macy's got womenswear line Ruffian to design a collection for guys. Called Threads & Heirs, it was supposed to capture Williamsburg style and sell it to male Macy's shoppers across the country at the very reasonable price point of $24 to $99. The collection hit shelves in March, and sadly, according to the Shophound, it's been sitting on those shelves ever since—at least up until recently, when Macy's moved it to the clearance rack both in-store and online.
The Shophound sees the problem as two-fold: "The accomplished women's designers didn't have as sure of a hand with menswear, and their label had no recognition from the targeted customer." Sounds like they should have stuck to womenswear, especially since Ruffian's Anthropologie collab was one of our favorites from 2010.
· The L Train Stops in Herald Square with the Macy's Ruffian Collab [Racked NY]
· Ruffian's Macy's Label Hits The Clearance Rack [The Shophound]
· The Top Seven Collabs of the Year [Racked NY]