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MiN New York, now open on Crosby Street, offers a middle ground for those discerning men who want better than drug store but can't handle the inundation of spritz monsters wielding muddled mass-market fragrances in over-lit and excessively stocked department stores and big-box cosmetic retailers. The store carries the best small batch and difficult to find apothecary items for men, plus a smattering of women's and home fragrances and an assortment of antiques, oddities and curiosities in a highly-curated, dentil molding-lined library-like environment. The New York-made brass-accented book shop ladder, hardwood shelving, and overstuffed leather furniture accent original wood floors and psychotically restored radiators. It's even more impressive when recalling former tenants—a minimal, modern, and white Asian handbag seller.
A perfect addition to Crosby Street's upscale/underground destination shopping and a respite from the harrowing Broadway mess one block away, MiN is the brick-and-mortar revelation of the ten-year's running MiN New York website (celebrating a relaunch) and showroom. Find exquisite fragrances by Santa Maria Novella and L'Artisan Parfumeur; the best in shaving by Taylor of Old Bond Street and D.R. Harris; assorted apothecary problem/solution products from Nickel; and their very own house-line. We also spotted badger hair shaving brushes (blends are a bargain starting at $25, the real deal is $200), nick-fixing alum blocks, artisinal rose water toners, mustache waxes, lip balms (only $10), and mini-groomers.
Amongst the toiletries, find a charming array a new and antique gifts: Tiny corked bottles for essential oils; silver skull place card holders ($200); assorted flasks; a variety of goth/Victorian candlesticks in silver and crystal; hand-carved 1950s hardwood airplane propellers ($3000); die-cut stationery sets in heavy wooden boxes ($175); and the cutest little antique pendant in the shape of a bent wood café chair. More brands and additional stock is still arriving, and quarterly launch events will promote new acquisitions.
MiN also offers personal shopping, corporate gifting and gift bag services, and will soon be serving coffee and tea to customers. The shop is worth a stop in even if you're not in the market for $200 badger brushes. Product starts at an impulse-level $10, and if nothing else, the haven-like space is one of few such shops that doesn't knock you over with a wall of of smell the moment you walk in.
· MiN New York [Official Site]