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Crocs Hasn't Given Up On Soho

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The incoming Crocs store in Soho sure has been taking its sweet time. Back in January 2008, we reported that the company had "been dragging their feet for months" on renovations to the building. Six months later we spotted some blue plywood, but since then: Radio silence. Today, though, our sibling site Curbed reported some major changes afoot on the corner of Spring and Wooster. (We're aware that this sounds like a Crocs pun, by the way, but we submit that any wordplay is purely accidental.)

The delay might have come in part to the age of the building, a Federal-style house from 1818. Crocs has rebricked one facade and put up new wooden clapboards on two others. Next door, they're putting in a glassy modern addition to replace the 85-year-old garage that used to sit on the site. Curbed has details, including more renderings and a charmingly fuzzy shot of the site in the 1930s. You can almost hear the Depression-era newsboys huddled on the corner, dreaming of a far-off day when fully grown adults would have access to plastic shoes in all the colors of the rainbow.

· Storecasting: Crocs Soho Delayed Until Fall [Racked]
· Storecasting: Soho Blue Over Crocs Store [Racked]
· Historic Spring Street Corner Goes Crazy for Crocs [Curbed]

Crocs

143 Spring Street, New York, NY