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The Ace's Opening Ceremony to Carry Toothpaste, Proenza Schouler

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This morning's WWD brings us more details on the Ace Hotel's forthcoming Opening Ceremony outpost. Basically, it's going to be the greatest hotel gift shop of all time. OC co-owner Humberto Leon says he and partner Carol Lim tried to imagine what they would need if they lived in a hotel—a list that includes specialty toothpaste, Proper Attire condoms, and a Proenza Schouler Dopp kit. Other designer collaborations doubling as Ace souvenirs will include Tumi luggage and an Alexander Wang tote bag,

Oh, and there's more. Leon told WWD that they're planning a McSweeney's bookshop—itself huge news, if for a slightly different (but overlapping!) demographic of hipsters. And, in our favorite touch, the shop will carry snacks: British chips and "the best gummies from France." That's how curated this place is going to be: Even the gummies are stylish.
· Opening Ceremony Launching Shop at Ace Hotel [WWD]
· Opening Ceremony to Join Project No. 8 at the Ace Hotel [Racked]

Opening Ceremony

35 Howard Street, New York, NY 10013 (212) 219-2688 Visit Website

Alexander Wang

103 Grand Street, New York, NY 10013 212-977-9683 Visit Website

29th and Broadway, New York, NY