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Damn you, Ace Hotel, you've done it again. It wasn't enough just to open a hip hotel in the no-man's-land of Broadway in the upper twenties. And it wasn't enough to toss in a restaurant selling the city's most-hyped french fries and an unimpeachable coffee shop. It wasn't even enough to nab avant-garde Chinatown boutique Project No. 8 for your retail space. No, you had to take it further. You had to go book Opening freaking Ceremony for its fourth store ever.
Oh, and we're not just talking about pop-up shops like the one that briefly appeared in room 811 in November. Good lord no. Project No. 8 will occupy 750 square feet on 29th Street, while Opening Ceremony plans to take 1,500 square feet on your Broadway side. Both stores are slated to open in February, according to the Flatiron/23rd Street Partnership BID's monthly newsletter, and we wonder how quickly other hipster retail will follow.
· January Flatiron Newsletter [Flatiron BID]
· ACE HOTEL HOST CRUSHfanzine Pop Up Shop [Crush]
· All Ace Hotel coverage [Curbed]