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Kate Moss's ads for Longchamp tend to project a cold, sophisticated elegance, but the company seems to be going in slightly different direction with their promotions for Moss's own line of bags. From the Daily Mail: "The advertising campaign runs with the tag lines: 'Don't You Wish Your Bag Was Hot As Kate's?', 'An Absolute Moss-have', 'Kate Is Not A Plastic Bag' and 'My Moss Bag Brings All The Boys To The Yard'." And now that's going to be stuck in our heads for the rest of the day. [DM]