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Last year Fashion Week was all about Barbie, with her own fashion show of designers one-offs to celebrate the doll's 50th anniversary, then Christian Louboutin and Comme des Garçons signing on to make their own dolls. Now that the 50th anniversary is over, you might think the Barbie hoopla would be over, but you'd be wrong. The 51st may not be a milestone, but Barbie is celebrating it anyway with a new focus on designer accessories.
Mattel released a new Barbie Basics doll in a plain black dress designed to be dressed up and personalized into "looks" with the contents of separate accessories kits with jewelry, scarves and other accessories. The Council of Fashion Designers of America is taking part again, and the Barbie Basics collection packaging will feature cute quotes from CFDA members. Additionally, CFDA members including Betsey Johnson, Phillip Crangi, Isaac Mizrahi, Rachel Roy, Justin Giunta, Lorraine Schwartz, Alexis Bittar, Monica Botkier, Deborah Lloyd of Kate Spade, Albertus Swanepoel and Devi Kroell all dressed up the doll in their own styles.
"Because accessories are such a big element to the little black dress, this was a nice opportunity to put our accessories designers front and center," said CFDA executive director Steven Kolb. The dolls will be auctioned off on eBay starting this Thursday with an initial bid of $100.
· Designers Doll Up Barbies for CFDA Initiative [WWD, subscription required]