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Remember when H&M launched a new organic collection the same week we all learned that their Herald Square store had been shredding unsold clothing? And we were all "Well, at least they're trying?" Yeah, about that: The German edition of the Financial Times just discovered that H&M's eco-friendly materials are actually about 30% genetically modified cotton, which is decidedly not organic.
It's hard to tell at what point along the supply chain somebody decided to slap the organic label on GM cotton, but the head of the Indian agricultural group Apeda says that mislabling has taken place "on a gigantic scale." H&M isn't the only offending company; FT also called out several other major European brands for cotton fraud.
· H&M Introduces Eco-Friendly Garden Collection [Racked]
· H&M, Other Brands Guilty of “Organic Cotton Fraud”? [Ecouterre]