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Last week, WWD reported that Bloomingdale's was considering opening outlets. Now, the department store chain has confirmed the intel. Bloomie's announced today that they would be launching their first four outlets within the next year. According to Crain's, these will be located in "the Bergen Town Center of Paramus, NJ, Miami's Dolphin Mall, Potamic Mills in Woodbridge, Va, and Sawgrass Mills in Sunrise, Fla," all places that share the defining characteristic of not being accessible by New York City subway.
Paramus isn't far, of course, but whether New Yorkers wind up schlepping out there probably depends largely on the quality of Union Square's incoming Nordstrom Rack. Bloomie's might be late to jump on the upscale outlet trend, but the company seems to be making up for lost time—they plan to roll out even more locations in 2011.
· Bloomingdale's Rumored to be Looking into Outlet Options [Racked]
· Bloomie's delves into outlet business [Crain's]