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Brooks Brothers Expands into Preppy Chic for Pre-Teens

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Image via <a href="http://www.wwd.com/retail-news/brooks-brothers-to-launch-girls-for-b-t-s-2408355?module=today">WWD</a>
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The adorable moppets you see before you are avant garde for Brooks Brothers. The 192-year-old company is branching out into girls' clothes for the first time this fall with a back-to-school line by guest designer Nikki Kule. The collection, called Fleece, is set to debut next month in about 15 stores and online.

Brooks Brothers has always sold clothes for boys, but this will be the first dedicated line for girls. There will be a navy blazer made of the same Loro Piana wool as the ones from the men's line, but it is tiny and has puffed sleeves. Other preppy girlwear includes "gingham sport shirts, stretch corduroy pants, tartan kilt skirts, printed cotton dresses and velvet coats with quilted linings." Kule also reengineered the boys' line to focus more on actual children, not just making mini versions of the men's clothes.

Kule describes the collection as "a full and broad range for the lifestyle of a girl — playwear, everyday wear and special occasion dresses." There are also shoes and other accessories. WWD reports that the collection's "knits, shirts and casual bottoms will retail for under $50; dresses will be $100 or less, and outerwear will be $198 or below."
· Brooks Brothers to Launch Girls for B-T-S [WWD, subscription required]