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Levi's Joins Forces with Opening Ceremony

Levi's marketing image via <a href="http://www.wwd.com/markets-news/levis-opening-ceremony-collaborate-on-line-2406955?browsets=1263221725945">WWD</a>
Levi's marketing image via WWD

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We knew it! Remember last week, when Levi's creative director tweeted and then un-tweeted about a collaboration with Opening Ceremony? Well, it's happening, and WWD has all the details. The two retail giants have planned a multi-season project, starting with a spring capsule collection that sounds surprisingly light on denim—think unisex corduroy pants and shorts, corduroy shirts, and jean jackets, some of which also come in cord form. The fabric comes in eight colors, listed by WWD as "fuchsia, teal, lavender, beige, curry, olive, navy or white." (Mmm, curry and olives.) At $178, the jackets are the most expensive items, followed by pants for $148, tops for $128, and shorts for $106.

The line will launch during Fashion Week in all of Opening Ceremony's stores, including the brand-new one in the Ace Hotel. Ultimately, it will be carried by the usual high-end suspects—Barneys, Fred Segal, Colette. And starting February 19th, it will colonize the Levi's store in Union Square, taking over the full first floor.
· RackedWire: Is Levi's Working with Opening Ceremony? [Racked]
· Levi's, Opening Ceremony Collaborate on Line [WWD, subscription req'd]

Opening Ceremony

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