Oak, proprietor of "cool", launched their Labor Day Weekend sample and overstock sale this morning at their Williamsburg location. Doors opened at 11am (well, an already-exasperated employee came out at 11:05am wondering what we were all waiting for and declared that they'd actually been open) to about a dozen over-dressed hipsters. The labels stitched onto those customers-in-waiting were more impressive than what was to be found on the sale racks in the shop's back room, however.
Very slim pickings for the ladies. Lots of pretty raggedy samples of undetermined origin or purpose. Dark, drapey, frocky, smocky, capey things—standards for Oak—looked more like fashion school design projects complete with frayed edges, unfinished seams and a total lack of a label or price. Where was this stuff from? Wearable star-printed jersey tees, tanks and dresses by Filippa K were not as cute as the Marc and Prada prints they copied and retailed for $169 to $235. Several pairs of slim Acne jeans retailed for $264—but they were cut from the same denim as mom jeans. If you're still after slinky, shiny leggings there were a fair amount from Look From London Intimates. Horace graphic tees were fun, the odd random bathing suits were not. Only about four pairs of shoes were on sale. Nothing was priced and the harried, singular salesgirl said items were generally "about 75% off" but to "just ask."
There were some brighter spots for menswear. Oak private label outerwear samples were cute and.wearable—especially varsity-style canvas coats and gingham motorcycle jackets. Over-dyed Surface to Air, Acne and Ksubi jeans, Raf by Raf Simons pique polos (which retail for $172; really, Raf?), Obey Propaganda cowl-neck cardigans ($214 at retail), and some very tiny Band of Outsiders oxfords were covetable but even at "about 75% off" they were no bargain and sizes are limited (think very small or pretty large). A.OK private label screened tees are literally fresh from a Hanes three-pack. They sell for $38. A variety of very nautical knits by Wood Wood were pretty adorable but Labor Day is Monday. And, can anyone tell us why Oak is carrying Steven Alan and Timberland Boot Company?
Basically, if you're in need of tent-like creations, drop crotches, buffalo plaids or any other waning indie fashion trend, the Oak sale might be worth a visit. Otherwise, skip it and get a head start on your Labor Day Weekend plans.
· Above the Fray [Racked]
· Dealfeed: Oak [Racked]