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Choose Your Own Couture

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While many designers are experimenting with lower-priced lines, Azzaro is embracing couture. Clients will be able to personalize gowns in 12 available styles by choosing their own colors, fabrics and embellishments. The service will be available at Azzaro's Faubourg Saint-Honoré flagship store as well as on it's website and Net-a-porter. Depending on the options selected, the resulting dresses will range in price from $5,700 to $21,300 at current exchange rates.—EL [WWD]