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Now Open: Rag & Bone Returns to Its Roots with a Third NY Store

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Image via <a href="http://williamyan.com/blog/2009/9/3/retail-rag-bone-on-119-mercer-st-in-soho.html">William Yan</a>
Image via William Yan

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Rag & Bone is having a very good year—so good, in fact, that WWD ran an article this morning devoted to the subject. The company has more than doubled in size, and experts estimate that it's making over $20 million in wholesale annually. For the designers, though, the most potent symbol of their rise might be the new store, which opened at 119 Mercer Street last Friday. In the early days of the business, Rag & Bone operated out of the Denise Williamson showroom, on the building's second floor, so to open a boutique downstairs has to feel like the definition of success.

The new store, which used to house Shin Choi, feels clean and uncluttered despite being decorated in all sorts of vintage details. Blogger William Yan describes "two over-sized curtain fitting rooms hung by vintage hooks, a super-duper-SIZED mirror, industrial racks and wooden displays and amazing vintage mannequins." Eventually, the walls will feature work by different artists, though at the moment they're bare. Click over to Yan's site for more photos, and keep in mind that the brand is only going to get bigger from here: Starting this spring, they plan to roll out lower-priced lines focusing on denim and shirts.
· Rag & Bone: A Brand on the Upswing [WWD]
· Rag & Bone on 119 Mercer St. in SoHo [William Yan]

Rag & Bone

160 Court St, Brooklyn, NY 718-522-6758 Visit Website