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In the Window: Barneys Gets Serious

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Barneys must be getting into the swing of a new academic year, because their windows are kind of about something! We have nationalist pride (selling Rag & Bone); a spot curated by a celebrated photographer (selling bowties and assorted prep school-approved snatches and bits); a celebration of an anniversary of a news magazine (selling Marc, Thom, the Row); and an endangered species awareness display (selling who else but Loomstate).

Our favorite is the Made in America window featuring collections that design and produce right here in the US of A—Proenza, Rag & Bone, Wayne, a nice assortment. The window is chock full of crepe rally decorations and makes you think Teddy Roosevelt is about to pop out and make a speech. Adorable. Our most "enough already!" window is promoting Sartorialist Scott Schuman's pop-up shop shilling gentlemanly furnishings by Goyard, Paul Smith and Jil Sander. Essentially, it's a Nantucket explosion—but guys, if you pile all of this on at once Schuman might take your picture! Even though you still won't have tits?

Anyway, another window, paved in five years of the New York Times' style-centric T Magazine celebrates the publication's anniversary and features very on-trend and/or classic New York/Barneys designers (including a Thom Browne blazer that has been in his collection since, like, 2004). And, finally, a Co-op window devoted exclusively to Loomstate's Endangered Species Collection is littered with Epson prints of owls and butterflies and features a bunch of soft, flowy tees printed in animal skins, spots, feathers and scales. Clever, but will it keep someone who wants a python bag or a fur-lined hoodie from buying that python bag or fur-lined hoodie? Probably not, since those items are right downstairs.
· Pop-Up Shop: The SartoriaLUST at Barneys [Racked]

Proenza Schouler

822 Madison Avenue, New York, NY 10065 212-585-3200 Visit Website

Marc Jacobs Collection

385 Bleecker Street, New York, NY 10012 212 343 1490 Visit Website