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Last night Out magazine and Original Penguin congratulated each other (on their October issue and brand new Soho pop-up shop, respectively) with a celebration and sale in the new Greene Street space. It's a shame the space is only temporary—it's huge, bright, fully-stocked and amicably-staffed—the crisp, perfect backdrop for collection. And let's be honest, it's also a far better location than the rarely-busy, oft-forgotten Bryant Park location that is the line's permanent New York home. But we digress! Guests guzzled Blue Moons and were entertained by roving models, live mannequins, a soundtrack of diet dance pop, and slightly terrifying larger-than-life prints of October Out covergirl Donatella Versace.
The fall/winter collection is adorable—lots of checks and plaids, breezy jersey cardigans, printed polos with contrast collars, tailored suiting. It's retro Americana: Penguin drives cross country. No surprises there, but Original Penguin does what it does very well. And, last night, all purchases came with a 25% discount and a little, logo-emblazoned nylon backpack filled with branded goodies. The star of the show, however, was one guest's gigantic, grinning afghan hound: all angles and blond flowing locks—everyone was atwitter. His owner didn't appreciate the attention, but let's be honest for the second time in as many paragraphs: You don't buy a dog like that, bring it to parties, and hope to keep a low profile.
· RackedWire: Original Penguin's Soho Pop-Up [Racked]
· RackedWire: Original Penguin Lands in Soho[Racked]