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Above the Fray: Wendy's Sale a Must for Wendy Fans

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Built by Wendy launched their seasonal sample sale this morning to small but buzzy throng of brand devotees at a space behind the Williamsburg namesake boutique, accessible through a neighboring industrial garage door. Well-staffed, well-stocked and well-tagged, the sale is an absolute must for fans of the quirky fashion-meets-craft fair threads. For the rest of us: Great prices do balance out the lack of varied fits (many pieces are only available in larger sizes) and the very specific Williamsburg via New England liberal arts school aesthetic.

This is definitely a ladies-focused sale—most of the room is devoted to dresses, knits and denim for the fairer sex. A variety of cropped, dressy wool topcoats—some paneled and multicolored, others in traditional tartans—were soft and sweet and only $100, from $326. Chunky ribbed sweaters with silver safety-pin closures were warm, fun and only $40, from $160. Winter white party dresses—silks, angora blends, a variety of lengths—were around $100, marked down from $270 and up. For a mere $10 one could pick up dark-red-on-off-white long-sleeved tees and henleys printed in repeated Wendy crossed arrow logos—a markdown from $72. Signature denim (hard and dark, an interesting acid dye, a less interesting stonewash) was Gap Factory Store cheap at $40; and Wendy craft-show classic smock-top blouses were available in a variety of colors and patterns at $60 rather than $160. A slim selection of sneakery patterned footwear and earthy tote bags was also available to round out that complete look.

Menswear lived in one corner—a table of heavy, stripey sweaters in autumnal hues ranged from $40 to $60. Off-white wool knit zip-front sweaters were warm, textured and looked hand-knit—they were $80 from $261. Chambray and corduroy shirting—some with contrasting plackets and embroidered monograms—started at $40. Casual cotton suiting—a textured spring tan and a black and gray stripe too dramatic to be called a pinstripe and too clean to be called a chalk stripe—were a great deal even if the fabric seemed a bit stiff. Pants were $60 from $170 and jackets $100 from $280. And, as an added bonus, sample sale receipts could be redeemed as 10% off coupons on sale- and regular-priced clothing in the shop next door.
· Dealfeed: Built by Wendy [Racked]