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Store Sidekicks: Jackson at Dunderdon

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This is Store Sidekicks, an end-of-the-week feature where we profile the fuzzy wuzzy creatures that inhabit shops across the city. If you'd like to nominate your favorite store animal, drop us a line at

Gary at Bird isn't the only Brussels Griffon in the retail game. Jackson, at Dunderdon in Soho, is as much a part of the store as the clothing. When we arrived to profile him, Jackson gave us a tail-wagging greeting and then pranced off to say hello to other customers, all the while wearing a friendly smile and gnawing away at a chew toy. His owner, Andie, described him as a local celebrity—the boutique's trademark. He's spent a year hanging around the store, long enough that people in the neighborhood know him by name and often come in just to pay him a visit. While his friendliness helps with sales, it also detracts from it. Some people are so busy playing with him, they forget to look at the clothes (and we don't blame them.) Together, Andie and Jackson make a perfect team—they even look alike!—giving this already cozy store an extra homey touch.—Lauren Frankfort
· Dunderdon [Official Site]
· All Store Sidekicks stories [Racked]

Dunderdon Workshop

25 Howard Street, New York, NY 10013 (212) 226-4040 Visit Website