clock menu more-arrow no yes mobile

Filed under:

BTSSB Brings Little Girl Clothes to N.Y.

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Kinokuniya Japanese Bookstore is stocking Lolita, and we don't mean the book. The book store is bringing back its Baby the Stars Shine Bright pop-up store as part of the New York Anime Festival going on through Sunday at the Javits Center. Baby the Stars Shine Bright, or BTSSB as it is known to fans and people who don't want to type that much, is one of Japan's premier designers for the Lolita subculture, which means they make rococo-style children's clothes for grown women. If you think Sanrio's clothes are too mature and sophisticated, we'll see you there. [ANN]