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Storecasting: Raf Simons Has His Eye on Soho

Images via <a href="http://www.rafbyrafsimons.com/">Raf by Raf Simons</a>
Images via Raf by Raf Simons

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On top of running approximately eight hundred different projects, Raf Simons is foraying into the all-consuming world of New York real estate. WWD reports that his company's CEO is in town this week "in search of a site for a future store and to promote the brand’s new focus on the United States." The idea is to replicate the Raf Simons stores in Osaka and Tokyo somewhere in Soho, and we can't imagine any of his fans objecting to that plan. Also in the works, by the way: The company's first US ad campaign.
· Raf Simons Seriously Must Have Had Himself Cloned [Racked]
· Raf Loves NY [WWD]