clock menu more-arrow no yes

Filed under:

In The Window: Bergdorf Shows Their Dark Side With 'Extreme Beauty'

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Are the giant Fifth Avenue windows of Bergdorf Goodman going for more drama and less pretty? The last few times we've passed and reflected on them?see galleries here and here?we've noticed a darkness creeping in, perhaps brought in part by the popularity of designers like Alexander Wang and Rodarte.

To be fair, this is actually our second pass of the Vogue "Extreme Beauty" windows, this time done at nighttime to appreciate the lighting and saturation of the clothing's colors. Still, even with a bright pink Michael Kors dress and some rich jewel tones, we sense a night owl inspiration.

For all the leather, thigh-high Louboutins, and even the Ann Demeulemeester cage belt, we're loving it. It's edgy, and as always, Bergdorfs is putting current runway trends in the correct light. Pairing it with Vogue photos of "extreme beauty" also adds a touch of weird, but considering that much of what's on offer from luxury brands for winter evoke strait jackets or the best of Marilyn Manson, we'll take it.

There's even a kidnapping mystery to go along with the windows: several days ago, there was an Alexander McQueen-wearing mannequin in the window with the Yohji Yamamoto and Ann Demeulemeester looks. It is now gone; was it sold or is it part of a bigger mystery?
· In The Window: Bergdorf's Extreme Beauty [Racked]

Bergdorf Goodman

754 5th Avenue, Manhattan, NY 10019 (212) 753-7300 Visit Website