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Odin's third store opens to the public today at Greenwich and 11th Streets, the former home of Oliver Spencer. WWD tells us that owners Eddie Chai and Paul Birardi were careful to make sure the new space fit in with the neighborhood, scouring eBay and Craigslist for antiques and stocking the store according to locals' needs. “Every neighborhood has a different need, and the customers here want the basic essentials," Chai said, "toothpaste, socks, cotton T-shirts, things you can’t find all that easily in the West Village." The place retains a distinctly Odinish appeal, though, carrying labels like Woolrich, Phillip Lim, and Florsheim by Duckie Brown. Expect Odin's own collaboration with the Duckie Brown designers to appear in-store next month, along with new Odin fragrances.
· Storecasting: Odin Is Becoming a Menswear Monolith [Racked]
· Odin Opens in West Village [WWD, subscription req'd]