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Now Open: Odin Brings Necessities like Duckie Brown to the West Village

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Odin's third store opens to the public today at Greenwich and 11th Streets, the former home of Oliver Spencer. WWD tells us that owners Eddie Chai and Paul Birardi were careful to make sure the new space fit in with the neighborhood, scouring eBay and Craigslist for antiques and stocking the store according to locals' needs. “Every neighborhood has a different need, and the customers here want the basic essentials," Chai said, "toothpaste, socks, cotton T-shirts, things you can’t find all that easily in the West Village." The place retains a distinctly Odinish appeal, though, carrying labels like Woolrich, Phillip Lim, and Florsheim by Duckie Brown. Expect Odin's own collaboration with the Duckie Brown designers to appear in-store next month, along with new Odin fragrances.

· Storecasting: Odin Is Becoming a Menswear Monolith [Racked]
· Odin Opens in West Village [WWD, subscription req'd]

Odin - Lafayette St

199 Lafayette Street, New York, NY 10012 (212) 996-0023 Visit Website

3.1 Phillip Lim

115 Mercer Street, New York, NY 10012 (212) 334-1160 Visit Website