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Meanwhile, in Tokyo: Fashion Brands Expand in Japan

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Japan is still the cool place for fashion, apparently. Women's Wear Daily reports that the past two weeks have seen a string of new store openings including Opening Ceremony, Ron Herman, Tom Ford, Rick Owens, Tila March, Brooks Brothers Black Fleece, Kitson and a new retail concept from Issey Miyake. That list of bold-faced names just goes to show that even with the ongoing recession, fashion brands are still queuing up to open outposts in Japan.

Although the recession is still plaguing Japanese markets, and economic experts express concern that Japan's growth prospects are limited, WWD reports that Japan remains a strong market for luxury goods, with a market worth close to $20 billion in luxury spending. And with rent and real estate prices down due to the recession, shops are taking the risk and opportunity for more international expansion.

We've all heard about Opening Ceremony, but California's Ron Herman also just opened a beachy outpost in Tokyo's residential Sendagaya neighborhood. The shop uses Malibu-chic blonde wood and surf boards to display its wares, which range from Martin Margiela and Stella McCartney to studded Chucks and distressed hoodies. There is also a line of products from Mastermind Japan, including a $15,000 Rolex that sold out before the store had even opened. Meanwhile, Rick Owens also opened a Tokyo shop on Saturday. The 9,000-square-foot space accommodates his full line, as well as a selection of some of his favorite books, DVDs and CDs. There are plans to bring over Owens' furniture collection, as well as a wax figure of the designer morphing into a demon monster.—Elizabeth Licata
·New Stores Crop Up in Tokyo [WWD]
·Opening Ceremony Devours Tokyo [Racked]

Opening Ceremony

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Stella McCartney

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