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Lineblogging: Masses Gather for Saks Shampoo Swap

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All day, Saks Fifth Avenue is offering a full-sized bottle of Frédéric Fekkai's new shampoo—that would be Fekkai Advanced—to anyone who brings in a bottle of their own shampoo. Doesn't matter what's left in the tube: If it was once a full-sized shampoo container, you can trade it in. Naturally, this caused quite a scene on Fifth Avenue around lunchtime. The deal goes through the evening, and we're guessing the after-work crowds will be just as bad.
· Fekkai [Official Site]

Saks Fifth Avenue

611 5th Avenue, Manhattan, NY 10022 (212) 753-4000 Visit Website