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A mind-boggling press release sent directly from the 3.1 Philip Lim boutique in Soho at 9pm last night declared that in the first two hours of Fashion's Night Out, the shop moved $30,000 worth of merchandise. Lim himself was helping customers; so the man either really knows how to up-sell or once a world-renowned designer literally helps you try on the studded leather jacket bearing his name, you really can't just say "I'll think about it." Considering those figures they might've sprung for a little more bubbly—they were fresh out before that release got faxed despite the lovingly arranged and waiting glasses laid out on the table.
One of the evening's biggest and best surprises was Lord & Taylor. The store really had it together and the atmosphere actually felt like a party. Z100 was live-broadcasting cheesy party jams, there was a karaoke contest, a Patrick McMullan book signing, champagne at every entrance, fully stocked and tended bars, makeovers, massages, and FDNY firefighters signing calenders (they were not shirtless). The place was bumping and a tipster reports that sales were great. Saks, on the other hand, was a total carnival of horrors and the booze was tapped out by 8:15pm. Our Saks tipster said sales didn't appear to be impressive. Both stores had random roving models, though—some were hilariously carrying around little placards announcing who they were wearing and what floor to find it on.
Cole Haan was fun—fruity cocktails and a deejay; but things went sour very quickly from there. Original Penguin and Jack Spade weren't even open (Jack Spade, get it together, you just launched your menswear line yesterday!); Lucky Brand Jeans salesgirls were literally begging people to come in off the street; new menswear shop Against Nature was too packed to bother; Built by Wendy might've been fun had we arrived earlier (in typical Built by Wendy fashion their offering of choice was PBR); lines at Opening Ceremony we so daunting we gave up; and everybody ran out of booze. Major fail, we always shop harder when we're buzzed.
· All Fashion's Night Out Coverage [Racked]