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Today marks the debut of website the Fairest, which aims to do for beauty products what Gilt did for clothes. Unlike Gilt, though, the Fairest has a heavy blogging component, with a roster of beauty writers like Nadine Jolie promising "truth in beauty" in posts that, so far, run the gamut from an ode to African-American beauty to a Q&A with hairstylist Sally Hershberger. As for the sales, the site kicked off with markdowns on Stila and suncare line Coola—both 50% off for the next two days.
· The Fairest [Official Site]
· Who's the Fairest [Blog]