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Target To Turn Times Square Billboards Into Totebags

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The Anna Sui for Target pop-up shop won't be the only debut from Target around Fashion's Night Out. Any day now, the large Target billboards in Times Square will be replaced with a series of artist-designed ones, refreshed which will stay up through the end of October.

When the spreads?from emerging artists like Josh Goldstein, Laurie Rosenwald and Michael Anderson?each reach the end of their run, what would be waste will become upcycled limited-edition totebags. The design of the totes is taken from an Anna Sui pattern, and each bag will be "90% recycled flex bulletin vinyl" with some funky black studs for style.

The first few bags are due to go on sale at Target.com/billboardbag on September 4, and they'll cost you a reasonable $29.99 each. It's might not be Freitag, but Target will at least let you choose which artist's billboard from which you'd like your bag to be made.
· Target To Turn Billboards Into Anna Sui-Designed Bags [StyleList]
· All Anna Sui for Target Stories [Racked]

Anna Sui

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