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Self Edge - a denim-centric shop that recently made its home in the Lower East Side - is now up-and-running. A new store produced video (see above) offers a great look at the recently opened space. The San Francisco transplant isn't your typical denim destination; it's geared toward more hardcore connoisseurs. Think: raw selvage denim with seams left intact. As we noted before, "the store is known for its collection of hard-to-find Japanese denim" and carries "the entire collection from streetwear brand 3sixteen."
·Racked: Storecasting: Self-Edge Preps for Opening on Orchard [Racked]
·Self Edge Artisan Denim Lands On Orchard Street [The Shophound]