clock menu more-arrow no yes

Filed under:

The Success Secrets of the Olsen Twins

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It can be hard to remember that the Olsen twins—a matched set of big-eyed pixies draped in loose-fitting robes and the invisible fabric of super-fame—are really just 23-year-old sisters who like clothes. Cathy Horyn's big profile of the two in today's Style section both humanizes them and explains the appeal of their two lines, The Row and Elizabeth & James. Basically, it really is all about good design. “I don’t think anybody really cares that it’s Mary-Kate and Ashley’s collection,” says Julie Gilhart, the fashion director of Barneys New York, talking about the Row. “They’re buying it because they like it.” [NYT]