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RackedWire: The Fashion's Night Out PSA Debuts; Zaha Hadid's Melissa Shoes Hit Brooklyn

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EVERYWHERE—Please enjoy the official Fashion's Night Out PSA, above. And we do mean enjoy: We could watch Isaac Mizrahi cheer, "So let's make shopping fun again!" over and over and never get sick of it. Here's the question, though: Does the event need to appeal to people outside the fashion bubble in order to work? And if so, will this ad reel them in? [RackedWire]

CARROLL GARDENS—Smith Street boutique Epaulet just became the first store in the country to carry Zaha Hadid's bonkers rubber shoes for Brazilian brand Melissa. You can find them on the shop's website or in-store at 231 Smith. [Racked Inbox]

Epaulet

231 Smith Street, Brooklyn, NY 11231 718-522-3800 Visit Website

Melissa

102 Greene Street, New York, NY 10012 (212) 775-1950 Visit Website