RackedWire: The Fashion's Night Out PSA Debuts; Zaha Hadid's Melissa Shoes Hit Brooklyn

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

EVERYWHERE—Please enjoy the official Fashion's Night Out PSA, above. And we do mean enjoy: We could watch Isaac Mizrahi cheer, "So let's make shopping fun again!" over and over and never get sick of it. Here's the question, though: Does the event need to appeal to people outside the fashion bubble in order to work? And if so, will this ad reel them in? [RackedWire]

CARROLL GARDENS—Smith Street boutique Epaulet just became the first store in the country to carry Zaha Hadid's bonkers rubber shoes for Brazilian brand Melissa. You can find them on the shop's website or in-store at 231 Smith. [Racked Inbox]