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How do you get people to spend in an atmosphere of increased penny-pinching? WWD takes a long, wide-ranging look at the ways different brands are fighting to stand out. Examples include New Balance's new shop in Beijing, where the floor is infused with the scent of leather, Old Navy's curbside tank top hawkers, and Lush's recent attempt at "lathering up passersby on the sidewalk with lemongrass-scented soap." [WWD, subscription req'd]