Storecasting: Generra Goes From Gilt To MePa

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As one of the several stores opening around Fashion Week, Generra on Washington Street in the Meatpacking District is working overtime to fill out and get their 1,200-square-foot space in place.

When it does open, it'll be the first Generra in the US, and primed to compete with the other MePa newcomers Vince and Zadig & Voltaire; the style and mood is comparable. Nonetheless, the store will open with only its fall merchandise. If you'd like to scoop up some summer Generra duds at a discount, Gilt Fuse has a selection ranging from $18 to $88.
· Storecasting: Generra [Racked]
· Village Gourmet Doesn't Live To See The High Line [Racked]
· It's Alive! Gilt Fuse Launches Today [Racked]