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Forget Comme des Garcons' SHIRT and Gap's crisp whites; it looks like Jil Sander's much-anticipated first collection for her new employer, Japanese chain Uniqlo, will be focused on her trademark minimalism. WWD last night unveiled the new sans serif logo for Jil's capsule line, even though her creative role with the company means overseeing the design of pretty much everything else to hit Uniqlo racks.
Without price information or even a release date, we have to withhold any opinions, but suffice it to say that we are no less excited. WWD does hint that we shouldn't have to wait much longer, as "it is understood that the designer is focusing her initial efforts on the fall/winter launch of this newly created collection, flying frequently between her home in Hamburg, Germany and Tokyo."
For anyone wondering why Jil can't lend her full name to the tags of the new collection, it's because she sold it to Prada Group years ago (now it's owned by Onward Holdings Inc.) and left the label for good in 2004.
Speaking of labels however, along with the logo for her new +J Uniqlo line, the hangtags were also previewed, and they point to a very positive outlook for the designer:
Open the future
Luxury will be simplicity.
Purity in design, beauty and comfort for all.
Quality for the people.
Basics are the common language.
The future is here.
· Jil Sander's Collection For Uniqlo Will Be Called +J [WWD, subscription req'd]
· Feel the Fashion Earthquake: Jil Sander Heads To Uniqlo [Racked]