Adventures in Business Cards: Alexander West

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One of the more exciting items we picked up at the Nolita pop-up flea market last week was a business card from custom shirt maker Alexander West. We realize that sounds ridiculous, but bear with us: This was no ordinary business card. It had collar stays! Real, good-quality, unbendable collar stays, tucked into a little flap in the inside part of the thrice-folded card. Alexander West was founded by a banker who couldn't find shirts to fit his 16.5-inch neck & 38-inch chest, and its goal is to make custom shirts affordable for, you know, non-bankers. The company doesn't have a store yet—just a Tribeca showroom where they'll take customers by appointment—so the fancy cards, while definitely more expensive than the usual paper variety, seem like a smart move.
· Pop-Ups: Inside the Nolita Man-Flea [Racked]
· Alexander West [Official Site]