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Gilt's Spinoff Site to Light a Fuse Under Shoppers

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Today's Ralph Lauren sunglasses sale at Gilt
Today's Ralph Lauren sunglasses sale at Gilt

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In its neverending quest to conquer the Internet, Gilt Groupe has announced that it's expanding. Starting next month, the online sample sale site will spin off Gilt Fuse, where merchandise from labels like Diesel, C&C, Generra and Laundry will go for under $150. Today's New York Times compares the idea to the Barneys Co-op, and notes that this year the company's sales "are projected to reach $400 million, or about half the size of Barneys." The article also offers this reassuring statistic for the young and broke: Of the site's twentysomething users, about 250,000 visit the site twice weekly without buying anything. If that sounds familiar, Gilt Fuse is probably for you.
· Gilt Is Golden [NYT]