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If you're currently wearing denim, look down at your butt right now and see if it's of the Diesel variety, because starting tomorrow, simply wearing their jeans means possibly scoring a free ticket to their July 30th concert featuring performances from The Roots, a special "collaborator" with The Roots, and others like Passion Pit and Cobra Starship.
The deal is a bit like last summer's concert, except no purchase necessary (so long as you already own Diesel jeans).
Just show up in your Diesels at the stores and days listed below to claim a (while supplies last) ticket to the concert at Webster Hall:
July 25th and 26th at Diesel Lexington at 60th Street: 5pm
July 25th and 26th at Bloomingdale’s Soho
July 25th and 26th at Bloomingdale’s 59th Street
July 27th and 28th at Diesel 5th Avenue and 54th Street: 5pm
July 29th and 30th at Diesel Union Square at 14th Street: 5pm
· Details on Diesel:U:Music Concert [Diesel]
· Dirty Thirties Going Fast At Diesel Union Square [Racked]