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The denim world might already be crowded with brands jostling for the right to sell their jeans for $250+, but the eco end of the spectrum is still a developing niche. In an attempt to give the environmentally- and price-conscious denim fans something to bite into, Alanis Morissette and Woody Harrelson, of all unlikely duos, have launched Reco Jeans, constructed of 50% recycled denim.
Just to hit the ground running, the pair is releasing 300 special editions, boxed with an iPod case (are people still seriously doing the iPod case thing?) and an authenticity certificate?you know, to frame or something.
We wish we could quote you the price for the green jeans, but there simply isn't one; the Reco jeans are being auctioned off dutch-style, which means you name what you'd pay for them, and 300 winners centered between the highest and lowest prices will have the chance to buy the jeans on July 27.
Keep in mind that "your bids will influence pricing for future seasons" and the fact that Reco compares their brand to the likes of Diesel and Adriano Goldschmied, for better luck. Bidding ends on July 18, so make with the cheapskating now.
· Attention Eco-Trendsetters [Reco Jeans]
· Vegan Stars Alanis Morissette and Woody Harrelson Debut Eco Jeans [Ecorazzi]