GOOP 2: Zoe's Revenge

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Rachel Zoe has announced that she's launching an email newsletter called The Zoe Report. It sounds like Gwyneth Paltrow's GOOP, of course, but as BlackBook points out, it's actually more like Daily Candy, since Zoe admits that her recommendations will be picked by an editorial team (unlike GOOP, which Gwyneth obviously writes herself, under the covers, after Chris Martin has gone to sleep.) Jezebel adds sensibly that since Zoe's been telling the world exactly what stuff she likes for years, it's not like the newsletter will clear up any unsolved mysteries. All good points! And yet for some reason we signed up anyway. [Blackbook; Jezebel]