Another For Adidas

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Although it feels like yesterday that Adidas launched their eco-friendly SLVR line, Adidas is back to basics again for a new heritage label: A.039 Named after their signature blue color, A.039 will debut for Spring/Summer 2010 and be made up of very colorful footwear and apparel "designed in tandem—the better, says the company, to achieve head-to-toe looks." Apparently neon pants plus suspenders will be the hot thing next year? [Men.Style]

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