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DVF's New Beach Towel Hearts The High Line

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Like other over-anxious, nature-starved New Yorkers, we managed to hit up the High Line yesterday to soak in some rays before today's inclement weather. From the perch just above the Meatpacking District and Chelsea, one has a bird's-eye view of the shops down West 14th Street and of course of Diane von Furstenberg's studio.

For entrance to the High Line at Gansevoort Street, most people will end up passing by her Washington Street shop, which is a sweet return on investment for DVF, as she and husband Barry Diller recently sank $10 million dollars into the High Line project.

To encourage her shoppers and passersby to do the same, but on a more realistic level, she has released the "Tracks Towel" for $75, a beach towel whose proceeds go to the further development of the park. Considering that her Warhol-print beach towel retails for $120, this is a bargain?and don't even get us started on the prices of Hermes towels.

Needless to say, this seems like a great idea whereby fans of both DVF and the new High Line can make a contribution and get something in return to actually use up there.
· The High Line Beach Towel [DVF]
· High Line Opening Chronicles [Curbed]
· DVF Sundances With the High Line [Racked]