Billboards: DKNY Totally Erased From Soho Wall

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In preparation for next month's opening of a brand new Hollister store on the corner of Broadway and Houston Streets in Soho, parent company Abercrombie & Fitch has decided to finally paint over the iconic, 17-year-old DKNY billboard they acquired along with the retail space. The wall, which featured an image of the Manhattan skyline (including the Twin Towers), will soon look just like this: blank, save for a centrally-placed Hollister logo.

· Wailing Wall: Hollister Begins Great DKNY Paint-Over [Racked]
· Storecasting: Red Menace Sweeps Soho [Racked]
· Hollister Replacement for DKNY's Soho Wall Revealed! [Racked]