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Billboards: DKNY Totally Erased From Soho Wall

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Photo via BoweryBoogie

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In preparation for next month's opening of a brand new Hollister store on the corner of Broadway and Houston Streets in Soho, parent company Abercrombie & Fitch has decided to finally paint over the iconic, 17-year-old DKNY billboard they acquired along with the retail space. The wall, which featured an image of the Manhattan skyline (including the Twin Towers), will soon look just like this: blank, save for a centrally-placed Hollister logo.

[Photo by jonnyc7 via the Racked Flickr Pool]

· Wailing Wall: Hollister Begins Great DKNY Paint-Over [Racked]
· Storecasting: Red Menace Sweeps Soho [Racked]
· Hollister Replacement for DKNY's Soho Wall Revealed! [Racked]