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Walk down Rivington Street on the Lower East Side, and at a point just before it crosses with Clinton, you may or may not notice a few doors marked only with plaques bearing the Alife logos.
Slowly but surely, the New York streetwear brand has taken over three storefronts next to and across the street from each other, and this month will add a fourth. Alife Presents, as the space at 157 Rivington is to be called, will be a gallery and event spot for the company who often host events in the backyard of their other stores.
Officially opening its doors on June 11 with a solo show by Kai Regan, the NY Alife Presents will be overshadowed by the opening of one in LA on June 16, complete with an appearance by Shepard Fairey for the launch of his Arkitip issue.
· Alife Presents [Official Site]
· Alife Presents Gallery [We Are The Market]
· Alife Crosses the Street With Sportswear [Racked]