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Stunts: Whole Foods Escorts You Home via Rickshaw

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Manhattan Whole Foods locations will be offering shoppers free rickshaw rides this week. Let us repeat: Whole Foods has commandeered a fleet of rickshaws to cart shoppers to and from the grocery store for free this week. Strange. From the press release: "Pedi cabs will be available to transport shoppers to stores during lunch hour rush and following the work day; the rickshaws will queue in front of stores to take shoppers and their groceries home." The free rides begin today at Whole Foods Chelsea (hours are 11am—3pm, 4—7pm daily), Tribeca takes its turn tomorrow, followed by Columbus Circle on Wednesday, Union Square on Thursday, and Bowery on Friday. Question: will the rickshaws take you anywhere? Or will they balk and throw you out of their cart when you tell them you're headed to Brooklyn? Freeloaders, fill us in on your Whole Foods rickshaw trips in the comments. [Racked Inbox]