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Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

"I believe they started making scrunchies to avoid wasting scrap fabric. That's why they're so many of them. It's economical instead of throwing away leftover fabric. You don't have to buy it or wear it so stop complaining." [Unsettling: AA Bringing the Scrunchie Back]