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Storecasting: Fenton/Fallon to Freeman Alley

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Freeman's at night.  Photo by <a href="http://www.danielkrieger.com/">Daniel Krieger</a>
Freeman's at night. Photo by Daniel Krieger

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The Lower East Side's busiest little side street is about to get busier. Costume jewelry line Fenton/Fallen plans to open a store on Freeman Alley next month, according to WWD. The space, which will occupy 1,500 square feet, does not sound like what you would call minimalist. Per designer Dana Lorenz, it's "similar in design to a well-appointed Park Avenue town house but is disrupted by hints of overt elements such as neon pawn-shop windows and pop details reminiscent of the Eighties." Along with the Fenton and Fallon jewelry collections, the shop will also carry a private stash of vintage from designers like Chanel, Balenciaga, and Stephen Sprouse. Sounds like a pleasant way to kill an hour while waiting to get into Freeman's.
· Alley Way [WWD via StyleCaster]
· Dana Lorenz [Official Site]