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We know we're obsessed with Bruno, but we just can't get over how the fashion world is playing along with him. While Sacha Baron Cohen's Borat targets consistently took offense at his pranks, the fashion industry seems delighted by the satire. Britain's Marie Claire even put Bruno on their cover this month, alongside Victoria's Secret model Alessandra Ambrosio. 'Fashion is ze most important und lifesaving of all ze sciences,' Bruno tells the magazine. Then he points out that Amy Winehouse is 'zehr fat' for 'ein junkie.'
· See our cover star, Brüno, a.k.a Sacha Baron Cohen, work it for the camera [Marie Claire]
· Now Bruno is a covergirl... as Baron Cohen's spoof fashion critic reveals his thoughts on Naomi, Pink and Madonna {Daily Mail]